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Most of the concepts in marketing encircle around the target market and target customer. Furthermore, concept of gathering and collecting the information about the potential customer is popularly known as Market Research. Why market research is considered to be important for important components of Marketing Assignments? The reason is much obvious more logical. Without knowing the basis of the Market, one cannot and won’t be able to create a resilient business strategy. Therefore, market research is considered to be a vital component of the business strategy.

Another term for interchangeably with market research which is also popularly known as Marketing Research. Experts are being provided in order to provide the divergence between these two concepts, marketing research is specifically concerned with processes of marketing while market research is specifically concerned with markets. In order to maintain competitiveness with a competitor, Market research is to be considered as an essential key factor. On the other hand, market research provides the important information for the market need, market competition, market size, and marketing analysis.

Different type of market research techniques that is handy for assignment writing
Two types of research techniques which are employed by the marketing professionals are as follows, primary research and secondary research which are considered to be research techniques. Furthermore, primary research is divided into qualitative and quantitative research. Market research plays a vital role in the making of business strategy and business planning. Some of the important things which need to be taken care of before starting the business planning. In market research at the initial level are being described in two different ways which are discussed as below:

  • SWOT Analysis: SWOT is the cipher used for Strength, Weakness, Opportunities and Threats that a business entity has. SWOT is utilized in order to cause staging of the business and it is continuously  prevailing in the business, till throughout the life of the business. SWOT plays an important part  in order to analysis of designing of the product. Furthermore, besides the information and details about the target market, it also entitles us to evaluate the information of  products, customer behavior, and competitors in brief.
  • Market information and market segmentation: This entitles us to estimate and analyze the stipulation in the supply and demand prevailing in the market. Market research assignment help to provide the students detailed analysis and planning structure of technical, social and even legal aspects of the market. On the other hand, market segmentation is the information on the division of the market on the basis of the requirements of the specific segment and important aspect of the market. Moreover, it is being widely used for segmenting on gender differences, personality differences, and demographic differences.

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