Market Orientation contains many features. There are mainly five marketing orientation perspectives which are named as follows: market intelligence perspective, customer orientation perspective, strategic perspective, culturally based behavioral perspective, and Decision making perspective. Furthermore, it is quantitative and can be measured with the help of marketing orientation measuring scale.
Two wide terms of measuring marketing orientation are MKTOR and MARKOR
. MKTOR scale consists of 3 components such as competitor orientation, customer orientation, and inter-functional coordination whereas MARKOR scale, consists of three components of responsiveness, Intelligence generation, and intelligence dissemination. Our experts will surely help with Marketing Orientation assignment
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Competition Orientation Perspective: It is very much important for the company to know what competitors are doing in the market. It provides the knowledge about the product designing, standing, and innovations.
Market intelligence perspective: It is considered to be the one of the most important information for the company’s market. Such information is analyzed and gathered specifically in order to provide accurate and sanguine decision making in order to determine the market opportunity.
Culturally based behavioral perspective: It is an important criterion to judge how customer reacts on the goods and services on the criteria of inherited values. This is one of the most important aspects in order to look after the companies.
Customer orientation perspective: In order to achieve long term profitability, it’s important for companies to look after its customers and turn them into happy customers.