How Can Direct Marketing Build the Customer Relationship?

This is a Research Topic and a brief of a Research Proposal Assignment Help. It is not a complete Research Proposal

Introduction

Vodafone is one of the top leading brands in the industry of telecommunication providers. Vodafone is providing different types of new services with creativity and new ideas. These new ideas when presented in a creative way creates boom in the market area. Companies are trying to implement new marketing strategies to make best relationships with their potential customers and attract new customers as well. Marketing a product needs a skill to influence the customers and on the other hand customers are  influenced when they feel the need for that product. So marketing should be in such a way that can make a customer to feel the need for that product.

Aims of the Research

Aim of the research is to gain information regarding the direct strategies or policies adopted and implemented by the Vodafone company. This report focuses on the strategies being implemented by the company for making good relationship with the customers.

Objective of the Research

The objectives of the research follows as:

• To detect and study in detail about the direct marketing strategies of Vodafone company.
• To elaborate the direct strategies adopted and implemented by Vodafone company for making good relationship with their customers.

Hypothesis

Based on the topic of research, the hypothesis of the research work follows as:

• Negative effect of direct marketing strategies.
• Positive effect of direct marketing strategies.

Literature Review

In this chapter, the researcher will analyze the information regarding the direct marketing policies the Vodafone company can use to increase the number of customers and maintain a good relationship with those customers. Direct marketing is a form of marketing that allows a company to directly sell the products to the public. This marketing process doesn’t include any connection with retailers. Thee company sell or market the products to the customers directly through mail, telephone selling, face to face selling etc. This makes the company to know about the need of the customers. So the company implement the changes required in marketing as well as the products. Direct marketing, thus, helps Vodafone company to maintain good relationship with their customers.

Theories

Target Campaign: In target campaign, the company has to select a target group of customers. The most essential part or the first step of doing direct marketing is to collect the information or the database of the customers. This information will help the company to target the customers as this information will provide knowledge to the company that what they need to focus before pursuing direct marketing. Target group of customers can be selected in many ways. The following is the key points to target the customers:

• The customers who frequently use that particular product or service can be targeted easily.
• The customers who have become recent users of that particular product or service can be influenced or attracted by providing useful information regarding the product.

For direct marketing, company sells the services and products directly to the customers. This makes the company to have feedback from the customers and also allows customers to connect directly with the company. Thus, a strong bond or relationship is formed between the both, i.e. the company and the customers.

Summary

In this research, the researcher has carried a discussion on the direct marketing strategies taken-up by the Vodafone company to have maximum number of customers. This further helps the Vodafone company to maintain a relationship with customers and a competition among the telecommunication providers.

Research Methodology

Research approach

Research approach forms an essential part of the research work. Connected models and theories related to the topic of study have been used in this chapter of the research study. In a brief, the detailed organization of the concept has been examined. Two types of research approach – inductive approach and deductive approach can be used by the researcher for the study of the topic to reach the conclusion.

Research Design

Research Design forms a framework of the whole report. It is like a blueprint of the research study which is important to carry out in a careful way before actually proceeding towards the research study. Care and correct perspective is required to make research design in order to successfully complete the report.

Research Philosophy

Research philosophy helps the researcher to get a deep idea about the topic of the research like the purpose behind making such a research – the correct idea about the research should do be there. It evaluates the details of the case study in a systematic manner. In this research, the researcher will use the interpretive research design to evaluate the direct marketing strategies of Vodafone company.

Data Collection

It provides a general idea about the viewpoint of the customers. There are two types of data collection methods. One is primary data collection method and the other is secondary data collection method. For the collection of data researcher can use both primary and secondary data collection methods.

Sample Size

The researcher has conducted questionnaire on 50 people from the different retail stores of Vodafone. This sample size will give a direction to the research for successfully completing the research work.

Ethical Consideration

Ethics are to be maintained by the researcher for the successful completion of the research work. These ethics will help the researcher to raise the standard of his or her research study.

Limitation

Limitations in this research was the time and the money. The time allotted for the research study was not enough to collect the information regarding the direct marketing policies of Vodafone company.

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