Task

This assessment should be written using a report style.

Identify two organisations in an industry of your choice. These organisations must have clearly different value chain designs and structures. It is recommended that one should be based around a purely physical product or products (a Good) and the other an intangible product or products (a Service).

For these two organisations, complete a case study analysis that treats the following:

1. Describe, compare and contrast a primary Customer Benefits Package from each firm.