Case Studies – Group Activity

• Make a group of 2 members
• Consult books, journals, online resources.
• Time: 40 minutes for research and drafting
• 10 minutes for presentation by each group.

Tata Group is one of India’s largest companies, employing 424,000 people in many different industries, including steel, motor vehicles, watches and jewellery, telecommunications, financial services, management consulting, food products, tea, chemicals, and fertilizers, satellite TV, hotels, motor vehicles, energy, IT and construction. Such diversity far exceeds that of any North American or Western European company.

What are the conditions in India that might make such broad-based diversification both feasible and profitable?