Task:

Based on assignment 2, you have developed a good understanding of your client’s products, as well as industry and consumer profiles. You also have made a justified recommendation for one Asia Pacific market to enter. For assignment 3, you will develop an in-depth understanding of your country’s market and competitive environment. This will be the basis for an international marketing strategy that will enable your client to make an informed decision on how to pursue their product, price, promotion and distribution strategy when entering the chosen market.

Particulars:

You will focus on the same product sector/company as in assignment 2

You will also focus on the country that you recommended in assignment 2



Develop and justify an international marketing strategy for your chosen market

which should cover the following:
Objectives

Market environment summary
Competitor analysis

Your client’ market readiness
Mode of entry

STPD strategy

Product strategy

Price strategy

Promotion strategy
Distribution strategy

Please note: Above components of an international marketing strategy are certainly interlinked. For example, based on your competitor analysis or your STPD strategy, you may focus on a specific pricing strategy, therefore link back to points you made earlier. Or another example, the objectives might be influenced by your client’s market readiness and the mode of entry.