Assessment Requirements

Potential Marks

Marks

Achieved

Critique the ethical, social and legal dimensions of professional eCommerce practice

Critique the ethical dimensions of professional eCommerce practice

Describes the potential for reputational damage and how organisations can mitigate this issue. (5 marks)
Describe the importance of safeguarding personal security and how personal information can be kept secure in an age where geolocational data and personalization can expose individuals to threat (online and in real life). (5 marks)
Describe the need to moderate user generated content, reviews, Facebook wall and other social media information, from an ethical perspective. (5 marks)
Describe the ethical importance of ensuring user experience, customer service and responsive website management. use of personal information, spam laws (as they pertain to ethical conduct) and responsive website management. (5 marks)

Critique the social dimensions or professional eCommerce practice:

Describe the social responsibilities around the sharing of personal material (5 marks)
Describe the social responsibility around the sharing of personal material and images of vulnerable members of the community eg/children (5 marks)
Describe the responsibility around obtaining consent as it pertains to social dimensions of professional eCommerce practice. (5 marks)
Describe the responsibility around moderating user generated content as it pertains to social dimensions of professional eCommerce practice eg/ Bullying (5 marks)

Potential 20 marks

Critique the legal dimensions of professional eCommerce practice

Describe the legal dimensions of IP ownership and protection (5marks)
Describe the legal dimensions around Scraping and Copying, illicit use of content (pics, video, copy etc) and the ideal attribution and consent (5 marks)
Describe the law surrounding Safe Harbour and the potential risk of liability for User Generated Content (5 marks)
Describe the Spam legislation that operates in NZ (5 marks)

Potential 20 marks

Conclusion:

·       effectively critically analyses the ethical dimensions of professional eCommerce practice (2 marks)

·       effectively critically analyses the social dimensions of professional eCommerce practice (2 marks)

·       effectively critically analyses the legal dimensions of professional eCommerce practice (2 marks)

·       effectively summarises the responsibilities of Webmasters as they pertain to legal, ethical, social dimensions of eCommerce practice (2 marks)

·       effectively summarises the responsibilities of organisations as they pertain to legal, ethical and social dimensions of eCommerce practice  (2 marks)